Our sales enablement solution was developed when our team identified a major gap in the marketplace—marketing departments were working diligently to create materials for sales yet the sales team wasn’t able to find the collateral at the right time. Even worse, the sales team was sending one-off emails from their mail client so they had zero intelligence about whether or not the prospect even opened their emails or what attachments they viewed.
Closing the Gap
All of the sales sheets and marketing materials in the world might not convince you that a sales enablement platform really makes sense for your company so we’ll let the numbers do the talking. See how our sales enablement software delivers, and how this sales enablement solution is supported on your mobile device.
- “Recent studies suggest that as much as 80% of materials created by marketing staffs for the use of salespeople go unused…”(Entrepreneur Magazine)
- “As much as 40% of a typical sales rep’s time can be spent creating presentations, customizing messaging, and getting ready to engage the customer.”(CMO Council)
- “Only 10 – 20% of salespeople are creating the ‘best’ message for their prospects.”(American Marketing Association)
The stats paint a compelling picture of the inefficiencies in the classic sales and marketing relationship. Marketing is spending time producing collateral and sales is using just a fraction of the available resources. Even worse, sales reps may be spending 40% of their time creating communications for their prospects as opposed to actually selling!