Few people know the reason that RO|Innovation started in 2002 was simply because I was a sales executive working at a software firm that needed a tool that didn’t exist. It was frustrating to see my deals weren’t closing unless I had the third-party endorsement (and credibility) of customer references to back up my sales…
According to a study from the Aberdeen Group, “Key Challenges to Channel Sales Effectiveness”, four issues limit the effectiveness and productivity of this division of your sales team: insufficient mind share among partners partners have insufficient sales/marketing ability partners yield too little top-line revenue limited sales pipeline visibility RO|Innovation has heard this message echoed by our…
RO|Innovation has recently released some exciting new social media, client-authoring and survey features to our solutions. Most exciting is that we now have ipad, tradeshow and channel sales applications to make your time on the road more productive! We would love to schedule five-ten minutes of your time to introduce you to our new applications…
What happened to the “good” old days when sales and marketing people spend vasts amount of time preparing PowerPoint presentations for a big customer meeting, where all the decision makers were in your audience, you had a couple of hours for your presentation and no one had any distracting devices such as Blackberries, IPhones, IPADs,…
EMC Corporation Captures Real-time Sales Intelligence with RO|Sales Enablement App DENVER, CO – November 05, 2012 Sales enablement software pioneer RO|Innovation is proud to announce its latest mobile offering, the RO|Sales Enablement App for the Apple iPad. Designed with the needs of trade show teams in mind, the RO|Sales Enablement App streamlines the process for…
Scalable customer reference management solution is poised to fuel growth at leading customer-focused software company. DENVER, CO – July 13, 2012 RO|Innovation, the pacesetter in innovative customer reference management solutions, announced today that SugarCRM, the world’s fastest-growing customer relationship management company, has selected RO|ReferenceView to automate management and tracking of its customer reference program. RO|ReferenceView…
As a customer reference manager, one of your tasks is to be on the constant lookout for customers who have achieved great results with your products or services so they can share their high impact story with others. Filling your pipeline with customer reference nominations is one of the surest ways to keep your customer…
Back in March we asked you to save the date for the first annual International Customer Reference Program Community event happening next week. We hope many of you did and have already registered, as it will be an event those in the customer reference space will not want to miss! The two day event will…
I recently had lunch with a friend of mine who is a physician, and we struck up a conversation about a recent doctor visit. Now, while I like my friend and respect physicians, I despise my annual checkups immensely. I consider doctor visits to be the opposite of an outstanding customer experience. We got to…
People love their smartphones and tablets. Whether you’re walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their mobile devices. Smartphones comprise 27% of all mobile phone use worldwide, according to a study by Microsoft. Pew Internet…