The Reference Management Elite: Cynthia Langston

The Reference Management Elite: Cynthia Langston

Taking Act-On Software’s Customer Marketing Program from Zero to Sixty Meet Cynthia Langston Cynthia Langston, Customer Marketing Manager at Act-On Software, hasn’t always been in customer reference management. With a background in project management and having spent...

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The Reference Management Elite: Mary Ketter

The Reference Management Elite: Mary Ketter

How this true ‘people person’ has proved flexibility, a vision and a passion for building relationships are the foundation of longevity in customer reference management Meet Mary Ketter Mary Ketter is a seasoned pro that many up-and-coming customer marketers look to...

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How to define a customer reference

Quick! Can you can define a customer reference?   In simple terms, we define a customer reference as a positive story your customer tells about a successful delivery of products or services that can be shared. The goal of customer reference management is to...

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Top 10 Takeaways from RO Elevate 2016

Top 10 Takeaways from RO Elevate 2016

Earlier this month, I was super proud to see RO Innovation hit a company milestone: bringing our first RO Elevate Customer Summit to life. Overall, it was a successful event that our customers said was well worth a day away from the office to attend. Almost a year to...

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Are Customer Forums and User Groups Really Worth It?

Are Customer Forums and User Groups Really Worth It?

Last week, we had the first RO Elevate Customer Summit. We had customers come in from all over the country and spend one amazing, jammed-packed day together that focused on taking our customers’ success to new heights.  We wanted to put on a user group forum that was...

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3 Ways to Encourage Customers to Become References

How do I get customers to engage in reference activities? This is a question customer marketers frequently ask each other when seeking out tips, tricks and best practices. Unfortunately, there isn't a simple answer to this question. What works best varies between...

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