Top 10 Takeaways from RO Elevate 2016

Earlier this month, I was super proud to see RO Innovation hit a company milestone: bringing our first RO Elevate Customer Summit to life. Overall, it was a successful event that our customers said was well worth a day away from the office to attend. Almost a year to...

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Are Customer Forums and User Groups Really Worth It?

Last week, we had the first RO Elevate Customer Summit. We had customers come in from all over the country and spend one amazing, jammed-packed day together that focused on taking our customers’ success to new heights.  We wanted to put on a user group forum that was...

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Customer Reference Management Ghost Stories

Customer Reference Management Ghost Stories

As Halloween is upon us, and because RO is in its spooky thirteenth year (what?) since our founding, we thought we might raise the hair on the back of your neck with some horror stories of reference management mishaps that I have been collecting over the years and...

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Infographic: ROI of Content Marketing

Good content marketers know they need to be tracking ROI. But it seems only the great content marketers know how to actually track ROI effectively. I recently just returned from Content Marketing World 2016. It’s a four day conference held in Cleveland, Ohio...

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