Learning From Our 2017 Mistakes

Learning From Our 2017 Mistakes

The New Year brings new ideas and perspectives to existing problems. I don’t know about you but as modern marketers I feel like even though we still have some great opportunities to take advantage of, we have a better chance for success than ever before. Why? Because...

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The Reference Management Elite: Barbara Thomas

The Reference Management Elite: Barbara Thomas

When an Outside Perspective Makes All The Difference Barbara Thomas, or BT as she is better known in our industry, has a breadth of experience in building successful programs and an enthusiasm about customer advocacy that is contagious. She is a well-known thought...

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A “thread” that makes a real difference

A “thread” that makes a real difference

As marketing leaders, we are always torn by the idea of making real connections with our audiences and making our organization money.   It’s difficult because despite our best efforts, sometimes our messages and storytelling techniques are perceived by buyers as...

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Building the Right Technology Stack

Building the Right Technology Stack

The right sales and marketing tech stack to a great extent is the key to your business's success, while the wrong choice may be a reason for failure. When considering purchasing applications that make up this ideal tech stack, the purchase team should try to zero in...

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The Reference Management Elite: Zoe Meyer

The Reference Management Elite: Zoe Meyer

When an Outside Perspective Makes All The Difference Zoe Meyer began her marketing career in field marketing event and channel marketing roles. By chance and accident, Zoe found customer reference management. In 2010, Zoe moved on to a reference management team at CA...

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