Customer Reference Management Software Acquisition

Exciting News!

RO Innovation acquires Boulder Logic in order to join forces and offer more value and greater opportunities to leverage the voice of the customer in your sales and marketing cycles.

This benefits your organization’s program with:

  • 30+ years of combined customer reference management best practices & technology expertise
  • The top two inventors of the customer reference market sharing energy and vision to generate a truly powerful force in customer marketing
  • Expanded feature set and best in class platform design
  • More services & support options
  • Access to larger, more diverse customer community

“Both RO Innovation and Boulder Logic have seen solid growth as B2B salespeople and marketers increasingly leverage the voice of their customers in the sales cycle,” said James Mooney, CEO and Founder of RO Innovation. “We are very excited about the increased capacity and talent this strategic purchase of another well-managed and successful company provides.”
Jim Mooney – CEO RO Innovation


Who is Boulder Logic?

Founded in 2003, Boulder Logic offers an easy to use, web-based tool to streamline customer reference management. Backed by a team of experts, the company provides strategic guidance and program execution to help start or grow enterprise customer reference programs.


We are very excited about these two great teams coming together under one roof, and we hope you are too! If you have questions, please contact us and we will respond promptly to your request.