The Reference Management Elite: Zoe Meyer

When an Outside Perspective Makes All The Difference Zoe Meyer began her marketing career in field marketing event and channel marketing roles. By chance and accident, Zoe found customer reference management. In 2010, Zoe moved on to a reference management team at CA...

Behind-the-Scenes of a Best-In-Class Customer Advocacy Program

How Exceptional Program Alignment Creates Amazing Success at Apttus Exceptional customer advocacy alignment is one that creates the virtuous cycle which moves the buyers from consumers of the customer voice, to providers of the customer voice once on board as a...
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