The Reference Management Elite: Brian Piper

When a Career Pivot Makes All the Difference Meet Brian Piper Brian Piper, who’s been in his current role in Customer Marketing at the leading security information company Rapid7 for a year and half, doesn’t mince words. “I was brought in because Rapid7 had no...

Stop Wasting Money on Content Marketing with Peer-to-Peer Selling

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Content marketers should be so lucky. Experts say that as much as 60 – 70% of marketing content goes unused. Last year, the American Marketing Association...

The Reference Management Elite: Shawn Dukes

When a Career Pivot Makes All the Difference Meet Shawn Dukes It wouldn’t be an overstatement to say that Shawn Dukes, Customer Reference Manager at Blackbaud, has a lot on her plate. Currently, her company’s reference program has over 2,000 references. As she puts...

The Reference Management Elite: Abby Atkinson

Taking Customer Reference Programs from Cost Centers to Value Centers Meet Abby Atkinson Abby Atkinson, Senior Manager of the Customer Reference Program at FireEye, has been managing reference programs as a primary role for more than a decade. “I had been in corporate...

The Reference Management Elite: Cynthia Langston

Taking Act-On Software’s Customer Marketing Program from Zero to Sixty Meet Cynthia Langston Cynthia Langston, Customer Marketing Manager at Act-On Software, hasn’t always been in customer reference management. With a background in project management and having spent...
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