How References Shorten the Sales Cycle

“A key element of supporting a shift to new and effective selling methodology is the provision of credible, targeted and specific references and collateral at the right time in the sales cycle.  Without this shift in advocacy and marketing programs, your sales rep...

Channel Sales Challenges

According to a study from a top research analyst group, four issues limit the effectiveness and productivity of this division of your sales team: insufficient mind share among partners partners have insufficient sales/marketing ability partners yield too little...
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