The Reference Management Elite: Shawn Dukes

When a Career Pivot Makes All the Difference Meet Shawn Dukes It wouldn’t be an overstatement to say that Shawn Dukes, Customer Reference Manager at Blackbaud, has a lot on her plate. Currently, her company’s reference program has over 2,000 references. As she puts...

Top 3 Takeaways from the 2017 Summit on Customer Engagement

Last week I attended my first Summit on Customer Engagement. This 2-day conference, which is the longest running conference on customer advocacy programs, had sessions on all aspects of customer advocacy, customer engagement, customer marketing, customer success and...

Customer Reference Efficacy

Please re-read the title of this article.  No doubt, Customer Reference Efficacy is a mouthful and probably a Sales & Marketing metric you rarely think about, if ever. Yet if you were to ask sales leaders how important References are to sales cycles you would get...

The Reference Management Elite: Abby Atkinson

Taking Customer Reference Programs from Cost Centers to Value Centers Meet Abby Atkinson Abby Atkinson, Senior Manager of the Customer Reference Program at FireEye, has been managing reference programs as a primary role for more than a decade. “I had been in corporate...

The Reference Management Elite: Cynthia Langston

Taking Act-On Software’s Customer Marketing Program from Zero to Sixty Meet Cynthia Langston Cynthia Langston, Customer Marketing Manager at Act-On Software, hasn’t always been in customer reference management. With a background in project management and having spent...
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