The Reference Management Elite: Brian Piper

When a Career Pivot Makes All the Difference Meet Brian Piper Brian Piper, who’s been in his current role in Customer Marketing at the leading security information company Rapid7 for a year and half, doesn’t mince words. “I was brought in because Rapid7 had no...

B2B Buyer Trust: They’d Rather Hear It From a Peer than You!

When you need to find someone to babysit your children, or watch your dog for the weekend, or remodel your kitchen, what do you do? Do you just Google it and click on the first ad you see? Of course not! You seek out a recommendation from a family member, friend,...

Stop Wasting Money on Content Marketing with Peer-to-Peer Selling

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Content marketers should be so lucky. Experts say that as much as 60 – 70% of marketing content goes unused. Last year, the American Marketing Association...

The Reference Management Elite: Shawn Dukes

When a Career Pivot Makes All the Difference Meet Shawn Dukes It wouldn’t be an overstatement to say that Shawn Dukes, Customer Reference Manager at Blackbaud, has a lot on her plate. Currently, her company’s reference program has over 2,000 references. As she puts...
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