Capitalizing on Peer Credibility with Customer Advocacy

For years, marketing professionals have been touting the importance of using customer stories in sales and marketing efforts. After all, what better way to reach prospective buyers than with tales of success from existing customers? While these pleas have often fallen...

Video Killed the Case Study Star

Every hour of every day your customers are bombarded with content. As consumers, they’re inundated with things to see, read, like, or share. Unfortunately, most of what they’re receiving likely isn’t doing much to capture and keep their attention. The flood of content...

Top 10 Takeaways from RO Elevate 2016

Earlier this month, I was super proud to see RO Innovation hit a company milestone: bringing our first RO Elevate Customer Summit to life. Overall, it was a successful event that our customers said was well worth a day away from the office to attend. Almost a year to...

How to Measure Your Customer Reference Program’s ROI

16 Customer Reference KPIs You Should Be Tracking Anyone who manages a customer reference program knows all too well that the darn thing requires a bit of commitment, which can be hard to secure from higher-ups in a results-driven world. But with the right key...

How to Recruit More Customer References in 3 Easy Steps

If you’ve put a lot of work into creating a customer reference or customer advocacy program, there’s a very real chance that you’ve encountered some hidden (or perhaps not so hidden) frustration from the sales team.  Usually this comes from an understandable, and...
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