Top 10 Takeaways from RO Elevate 2016

Earlier this month, I was super proud to see RO Innovation hit a company milestone: bringing our first RO Elevate Customer Summit to life. Overall, it was a successful event that our customers said was well worth a day away from the office to attend. Almost a year to...

How to Measure Your Customer Reference Program’s ROI

16 Customer Reference KPIs You Should Be Tracking Anyone who manages a customer reference program knows all too well that the darn thing requires a bit of commitment, which can be hard to secure from higher-ups in a results-driven world. But with the right key...

How to Recruit More Customer References in 3 Easy Steps

If you’ve put a lot of work into creating a customer reference or customer advocacy program, there’s a very real chance that you’ve encountered some hidden (or perhaps not so hidden) frustration from the sales team.  Usually this comes from an understandable, and...

5 Ways You Can Grow Your Reference Pipeline Today

It’s a new year…and time to get some new customers in your reference program! In the world of B2B selling, customers rate the opinions of their peers as the #1 influential information source in their decision making process. Thus having a vast pool of...
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