Customer References & Excel Spreadsheet: Don’t Be Like Nelly

It’s safe to say that Nelly – the American hip hop artist – hit his prime in the early 2000s. There was no denying Nelly’s influence: from normalizing the use of a Band-Aid as a fashion accessory to the proliferation of “Hot in Herre”, Nelly was clearly a force in...

Top 10 Takeaways from RO Elevate 2016

Earlier this month, I was super proud to see RO Innovation hit a company milestone: bringing our first RO Elevate Customer Summit to life. Overall, it was a successful event that our customers said was well worth a day away from the office to attend. Almost a year to...

To Integrate or Not Integrate? That Is The Question.

Infographic: Customer Reference Applications in Salesforce.com CRM adoption. It’s one of the top priorities for sales leaders and the teams they oversee. 53% of top-performing companies are investing in CRM to drive sales productivity, but adoption can sometimes lag a...

How to Increase Sales Adoption of That Cool New Tool You Just Bought

So…you’ve just purchased a great new tool for your sales team. It’s going to help them drive revenue by helping track prospect engagement, shorten sales cycles, and put the most relevant assets for the right selling situation at the right time right in front of them....

The 3 Things Your Sales Reps Want From Your Customer References

When customer reference management is part of your daily responsibilities, your job becomes doubly difficult. Not only do you need to recruit and manage customer relationships that satisfy the needs of your sales prospects during their buying cycle, but you also have...
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