A “thread” that makes a real difference

As marketing leaders, we are always torn by the idea of making real connections with our audiences and making our organization money.   It’s difficult because despite our best efforts, sometimes our messages and storytelling techniques are perceived by buyers as...

Building the Right Technology Stack

The right sales and marketing tech stack to a great extent is the key to your business’s success, while the wrong choice may be a reason for failure. When considering purchasing applications that make up this ideal tech stack, the purchase team should try to...

Behind-the-Scenes of a Best-In-Class Customer Advocacy Program

How Exceptional Program Alignment Creates Amazing Success at Apttus Exceptional customer advocacy alignment is one that creates the virtuous cycle which moves the buyers from consumers of the customer voice, to providers of the customer voice once on board as a...
Top