Customer Reference Efficacy

Please re-read the title of this article.  No doubt, Customer Reference Efficacy is a mouthful and probably a Sales & Marketing metric you rarely think about, if ever. Yet if you were to ask sales leaders how important References are to sales cycles you would get...

Customer References & Excel Spreadsheet: Don’t Be Like Nelly

It’s safe to say that Nelly – the American hip hop artist – hit his prime in the early 2000s. There was no denying Nelly’s influence: from normalizing the use of a Band-Aid as a fashion accessory to the proliferation of “Hot in Herre”, Nelly was clearly a force in...

2017 Customer Marketing Predictions [Slide Deck]

Holy cow! Is it really 2017 already?!? 2016 went by in a blink of an eye (or at least, that’s the way it felt for us). As we start the first few days of the new year we’re sharing some predictions on what 2017 will hold for customer marketers. Here are...

Top 10 Takeaways from RO Elevate 2016

Earlier this month, I was super proud to see RO Innovation hit a company milestone: bringing our first RO Elevate Customer Summit to life. Overall, it was a successful event that our customers said was well worth a day away from the office to attend. Almost a year to...

Are Customer Forums and User Groups Really Worth It?

Last week, we had the first RO Elevate Customer Summit. We had customers come in from all over the country and spend one amazing, jammed-packed day together that focused on taking our customers’ success to new heights.  We wanted to put on a user group forum that was...

To Integrate or Not Integrate? That Is The Question.

Infographic: Customer Reference Applications in Salesforce.com CRM adoption. It’s one of the top priorities for sales leaders and the teams they oversee. 53% of top-performing companies are investing in CRM to drive sales productivity, but adoption can sometimes lag a...
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