Sales Enablement Best Practice: Using Your Best Customer Stories

Would you be surprised to hear that 94% of marketers say customer stories are the most compelling and effective content you can use? In fact, peer recommendation and endorsement is one of the most influential marketing tools for many B2B high-tech, healthcare and...

Trend Alert: iPads at Tradeshows

A couple of weeks ago, I attended an industry conference with a few of my customers to do some face-to-face networking. As I walked around to different booths it was amazing to see the number of people using iPads, tablets, their smart phones and other technology...

Customer Testimonial Videos: The Top Dog of Lead Gen Content?

Leveraging customer references in a video format has many benefits. It can help prevent reference burnout, help you present exactly the message you want conveyed, can be deployed immediately, and is an entertaining medium for engagement with prospects. But have you...

All Aboard…Getting on the Mobile Train

“We’ve got an app for that.” That famous tagline seems to be taking hold in a big way with business…because mobile apps are taking off! According to a recent report from mobile apps maker Appconomy Inc., 82% of the world’s fifty largest companies have rolled out...

Once Upon A Time…Creating Customers by Telling a Story

It’s a fact of life – everyone loves a good story. If that weren’t the case, film and publishing industries around the globe wouldn’t exist, and our children would stop asking for a bedtime story every night as we tuck them in. A good story has the power to inspire,...
Top