Capitalizing on Peer Credibility with Customer Advocacy

For years, marketing professionals have been touting the importance of using customer stories in sales and marketing efforts. After all, what better way to reach prospective buyers than with tales of success from existing customers? While these pleas have often fallen...

Video Killed the Case Study Star

Every hour of every day your customers are bombarded with content. As consumers, they’re inundated with things to see, read, like, or share. Unfortunately, most of what they’re receiving likely isn’t doing much to capture and keep their attention. The flood of content...

Have You Overlooked This Customer Success Component?

Did you attend the biggest customer success event on the planet – Pulse 2017?  I did, and boy was it energizing. Not because it was 4,000+ people. Not because of the surprise Vanilla Ice performance at 9am. Not because of the amazing atmosphere at the event. I...
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