B2B Buyer Trust: They’d Rather Hear It From a Peer than You!

When you need to find someone to babysit your children, or watch your dog for the weekend, or remodel your kitchen, what do you do? Do you just Google it and click on the first ad you see? Of course not! You seek out a recommendation from a family member, friend,...

Are Customer Forums and User Groups Really Worth It?

Last week, we had the first RO Elevate Customer Summit. We had customers come in from all over the country and spend one amazing, jammed-packed day together that focused on taking our customers’ success to new heights.  We wanted to put on a user group forum that was...

4 Benefits Customers Receive By Being Your Advocate

According to Gartner, 89% of organizations surveyed expect to compete almost entirely on the basis of customer experience within the next two years.  This is up from 36%, when the same question was asked in 2012. But your salesperson telling prospects that your...

The 3 Things Your Sales Reps Want From Your Customer References

When customer reference management is part of your daily responsibilities, your job becomes doubly difficult. Not only do you need to recruit and manage customer relationships that satisfy the needs of your sales prospects during their buying cycle, but you also have...
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