The Reference Management Elite: Liz Pedro, Five9

Self-described “Research Junkie” The Reference Manager to Know Liz Pedro is something of a celebrity in reference management circles. (Twitter: @mslizpedro) She’s built successful programs at five different companies and has been actively blogging and...

The Reference Management Elite: Eric Andre, ServiceMax

The Offensive Lineman of B2B Revenue Generation Just part of the job? When Eric Andre joined ServiceMax, a division of GE Digital that develops, sells, and supports field management software, his role was a hybrid between internal communications and customer reference...

The Reference Management Elite: Brian Piper

When a Career Pivot Makes All the Difference Meet Brian Piper Brian Piper, who’s been in his current role in Customer Marketing at the leading security information company Rapid7 for a year and half, doesn’t mince words. “I was brought in because Rapid7 had no...

The Reference Management Elite: Shawn Dukes

When a Career Pivot Makes All the Difference Meet Shawn Dukes It wouldn’t be an overstatement to say that Shawn Dukes, Customer Reference Manager at Blackbaud, has a lot on her plate. Currently, her company’s reference program has over 2,000 references. As she puts...

The Reference Management Elite: Abby Atkinson

Taking Customer Reference Programs from Cost Centers to Value Centers Meet Abby Atkinson Abby Atkinson, Senior Manager of the Customer Reference Program at FireEye, has been managing reference programs as a primary role for more than a decade. “I had been in corporate...

The Reference Management Elite: Cynthia Langston

Taking Act-On Software’s Customer Marketing Program from Zero to Sixty Meet Cynthia Langston Cynthia Langston, Customer Marketing Manager at Act-On Software, hasn’t always been in customer reference management. With a background in project management and having spent...
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