Stop Wasting Money on Content Marketing with Peer-to-Peer Selling

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Content marketers should be so lucky. Experts say that as much as 60 – 70% of marketing content goes unused. Last year, the American Marketing Association...

Are Customer Forums and User Groups Really Worth It?

Last week, we had the first RO Elevate Customer Summit. We had customers come in from all over the country and spend one amazing, jammed-packed day together that focused on taking our customers’ success to new heights.  We wanted to put on a user group forum that was...

Infographic: ROI of Content Marketing

Good content marketers know they need to be tracking ROI. But it seems only the great content marketers know how to actually track ROI effectively. I recently just returned from Content Marketing World 2016. It’s a four day conference held in Cleveland, Ohio...

Build It and Of Course They Will Come

If a Marketer builds something, of course our sales counterparts will use it in every sales cycle.  Why would they not? Marketing likes to think that all we have to do is create a new product slick, article, whitepaper or PowerPoint deck, and sales people will...

3 Big Marketing Takeaways from InfluenceHR Las Vegas

Earlier this week, RO Innovation sponsored at the InfluenceHR event in Las Vegas. As head of the marketing department I went with my colleague, Lisa, to not only represent our company at our super fun booth, but also sharpen our pencils to become better at what we do...
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