Infographic: ROI of Content Marketing

Good content marketers know they need to be tracking ROI. But it seems only the great content marketers know how to actually track ROI effectively. I recently just returned from Content Marketing World 2016. It’s a four day conference held in Cleveland, Ohio...

16 Customer Reference KPIs You Should Be Tracking

Anyone who manages a customer reference program knows all too well that the darn thing requires a bit of commitment. The bright side is, customer reference programs can also be extremely rewarding from a return-on-investment perspective. But how do you know if all...

Increasing Influence over Technology Buyers with Your Content

Today’s Internet-enabled and socially-empowered buyers have made it clear that end users – not marketers or sales executives – decide what good content looks like and how it should be distributed during the sales cycle. So how do you know what is going to “stick” with...

Trend Alert: Customer Reference Outsourcing on the Rise

Depending on who you talk to, the term “outsourced” can carry a negative connotation. But when it comes to customer reference programs, outsourcing should be seen as a good thing, because it can bring outstanding results. In fact, according to recent research from the...

5 Key Customer Reference Program Success Metrics

These days, proving the investment in a customer reference program and/or your reference management technology platform to the C-Suite often comes down to showing measurable, quantitative, trackable results. At the beginning of your program, these metrics start with...
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