Mobile Sales Enablement: Influencing Buyers at Critical Moments

The world of a modern salesperson has changed. Traditionally, a salesperson used to be the gateway to information about a company’s products. This is no longer the case. With the use of Internet research, buyers have unlimited access to real-time information...

Mobile’s Growing Role in Sales Enablement

It’s no secret that the use of mobile devices – from smartphones to tablets – has skyrocketed in recent years. People are becoming more dependent on their mobile devices for everything, from keeping in touch with loved ones to staying on top of business activities....

Sales Enablement Best Practice: Using Your Best Customer Stories

Would you be surprised to hear that 94% of marketers say customer stories are the most compelling and effective content you can use? In fact, peer recommendation and endorsement is one of the most influential marketing tools for many B2B high-tech, healthcare and...

Apps Increase Enterprise Performance and Productivity

People love their smartphones and tablets. Whether you’re walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their mobile devices. Smartphones comprise 27% of all mobile phone...

Trend Alert: iPads at Tradeshows

A couple of weeks ago, I attended an industry conference with a few of my customers to do some face-to-face networking. As I walked around to different booths it was amazing to see the number of people using iPads, tablets, their smart phones and other technology...
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