Better Aligning Customer Marketing Activities and Measurement

Most marketing leaders have a pretty good idea of how important their customer marketing efforts are to the success of their business. After all, for years they’ve been bombarded with messages and promises about customer marketing like: Reach buyers sooner! Get hotter...

3 Overlooked Benefits of Documenting Sales Wins

Congratulations! Your team just landed that big deal. You know, the one that they’ve been chasing for months. The one that required 5 demos, 35 phone calls, a 2 month security audit, 3 reference calls, 67 emails and convinced 18 people and their dog at the...

Achieving Sales & Marketing Alignment With Happy Customers

In a January 2017 Harvard Business School article on corporate alignment, there was a statement that made me pause. Companies are spending $12 billion on Sales Enablement annually, not counting the billions spent on CRM systems.  The article then when on to mention...

To Integrate or Not Integrate? That Is The Question.

Infographic: Customer Reference Applications in Salesforce.com CRM adoption. It’s one of the top priorities for sales leaders and the teams they oversee. 53% of top-performing companies are investing in CRM to drive sales productivity, but adoption can sometimes lag a...
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