Accountability is Key for Sales & Marketing Alignment

Want to consistently exceed growth targets for the rest of the year? It’s unlikely your answer is no. The answer to how to go about doing it though? Well, unfortunately that’s not as simple as a yes/no response. Leaders who are looking for their companies...

3 Overlooked Benefits of Documenting Sales Wins

Congratulations! Your team just landed that big deal. You know, the one that they’ve been chasing for months. The one that required 5 demos, 35 phone calls, a 2 month security audit, 3 reference calls, 67 emails and convinced 18 people and their dog at the...

Stop Wasting Money on Content Marketing with Peer-to-Peer Selling

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Content marketers should be so lucky. Experts say that as much as 60 – 70% of marketing content goes unused. Last year, the American Marketing...

Achieving Sales & Marketing Alignment With Happy Customers

In a January 2017 Harvard Business School article on corporate alignment, there was a statement that made me pause. Companies are spending $12 billion on Sales Enablement annually, not counting the billions spent on CRM systems.  The article then when on to mention...

Summer Is Over. Are You Poised to Close the Year Strong?

We are in the midst of the lazy days of summer. Did you know, fifty percent of all Americans take a vacation in July and 1 in 3 folks take vacation in August? As folks wrap up their vacations and enjoy their final weeks of summer, the reminder that cooler weather,...
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