Buyers don’t trust you. But they sure trust your customer.

Hey Marketers, Want Buyer’s Trust? Be More Human. Human beings naturally fear change. We instinctively cling to the status quo. Change is hard. Change is scary. Change requires us to do something differently than before, to change our mindset, to take a risk on...

Capitalizing on Peer Credibility with Customer Advocacy

For years, marketing professionals have been touting the importance of using customer stories in sales and marketing efforts. After all, what better way to reach prospective buyers than with tales of success from existing customers? While these pleas have often fallen...

Video Killed the Case Study Star

Every hour of every day your customers are bombarded with content. As consumers, they’re inundated with things to see, read, like, or share. Unfortunately, most of what they’re receiving likely isn’t doing much to capture and keep their attention. The flood of content...

Better Aligning Customer Marketing Activities and Measurement

Most marketing leaders have a pretty good idea of how important their customer marketing efforts are to the success of their business. After all, for years they’ve been bombarded with messages and promises about customer marketing like: Reach buyers sooner! Get hotter...

Accountability is Key for Sales & Marketing Alignment

Want to consistently exceed growth targets for the rest of the year? It’s unlikely your answer is no. The answer to how to go about doing it though? Well, unfortunately that’s not as simple as a yes/no response. Leaders who are looking for their companies...
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