Customer Reference Efficacy

Please re-read the title of this article.  No doubt, Customer Reference Efficacy is a mouthful and probably a Sales & Marketing metric you rarely think about, if ever. Yet if you were to ask sales leaders how important References are to sales cycles you would get...

A time of reflection…to kick your butt into high gear!

The end of the year Marketing budgets for 2017 are now (hopefully) set. Tons of planning is happening. The type of planning that has a sense of urgency to do the right things to finish out the remaining weeks of this year.  Not to mention pretty heavy planning on how...

Sales Enablement: Why the Status Quo is an Expensive Decision

“I don’t accept the status quo. I do accept Visa, MasterCard, or American Express.” Stephen Colbert Numbers. They scare a lot of people. Especially if math is involved. Even though I passed all my math courses in school, my eyes still roll a little when I...

Summer Is Over. Are You Poised to Close the Year Strong?

We are in the midst of the lazy days of summer. Did you know, fifty percent of all Americans take a vacation in July and 1 in 3 folks take vacation in August? As folks wrap up their vacations and enjoy their final weeks of summer, the reminder that cooler...
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