The Reference Management Elite: Zoe Meyer

When an Outside Perspective Makes All The Difference Zoe Meyer began her marketing career in field marketing event and channel marketing roles. By chance and accident, Zoe found customer reference management. In 2010, Zoe moved on to a reference management team at CA...

The Reference Management Elite: Jolene Hall

Taking a Strategic Approach to Customer Advocacy Engagement Coming from a background in communications with emphasis in news and television, we can understand how Jolene’s role in Customer Advocacy Management with IBM came to fruition. Holding various roles within...

The Reference Management Elite: Ana Bauer, FICO

What really makes a customer reference manager shine How does an athletic woman from Spain with a background in law find not only a fit, but amazing success in the world of customer reference management? Well, we dug a little deeper to find out… Ana Bauer, the...

The Reference Management Elite: Sandi Montour, Mitel

Closing the Gaps Brings Big Results With over 15 years of customer engagement experience, advice and skills that have proven longevity and success in a reference management career, and a unique approach to what she does, Sandi Montour is one of the trail-blazers in...

The Reference Management Elite: Liz Pedro, Five9

Self-described “Research Junkie” The Reference Manager to Know Liz Pedro is something of a celebrity in reference management circles. (Twitter: @mslizpedro) She’s built successful programs at five different companies and has been actively blogging and...

The Reference Management Elite: Eric Andre, ServiceMax

The Offensive Lineman of B2B Revenue Generation Just part of the job? When Eric Andre joined ServiceMax, a division of GE Digital that develops, sells, and supports field management software, his role was a hybrid between internal communications and customer reference...
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