Social Media in Customer Reference Programs

There has been a lot of buzz among the greater customer reference community lately about ways to incorporate social media and customer reference programs in a meaningful way – and for good reason! Social media represents a big opportunity to leverage customer...

Getting Validation When You’re a One-Man Shop

It’s not uncommon for customer reference programs to be managed by an army of one. Running a global reference program when you’re running it on your own (meaning you have no assistants to support you) is certainly no easy task. There are a lot of elements that go into...

Overcoming the New Tech Buyer Paradox

Information Technology Services Marketing Association (ITSMA) recently conducted some industry research of business and technology decision makers involved in tech purchases across a variety of industries, and discovered what they call the “New Buyer Paradox.” And...

New Way to Find Customer References on LinkedIn

It is a best practice of a customer reference program to have a “nomination” process in place to identify and add customer advocates to your program. However, many companies struggle with their nomination programs because it takes organizational buy in and...
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