Cut costs, grow faster by building greater buyer trust

Ready, here it is…the line that’s said in every executive strategy meeting this time of year: “As we head into next year, we need to cut costs and grow faster.” While the statement is rife for snarky water cooler chat possibilities, it is not an oxymoron. It is what...

The Best Type of Marketing, Next to Advocacy (Of Course!)

As Marketers, we are always coming up with new and creative ways to position our organization, brand or products/services.  We continually tweak our value prop messages and push the boundaries of our corporate branding in attempts to grab buyers’ attention.  We play...

Boring No More! Turn Customer Marketing Reports into Your Best Asset

Ask any VP-level or above in Marketing if they’ve read any thrilling reports lately, and you’re sure to be met with a look of distinguished confusion. The fact is, an overwhelming number of marketing metrics reports aren’t exactly page turners. Yawn. So how can you...

B2B Buyer Trust: They’d Rather Hear It From a Peer than You!

When you need to find someone to babysit your children, or watch your dog for the weekend, or remodel your kitchen, what do you do? Do you just Google it and click on the first ad you see? Of course not! You seek out a recommendation from a family member, friend,...

Stop Wasting Money on Content Marketing with Peer-to-Peer Selling

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Content marketers should be so lucky. Experts say that as much as 60 – 70% of marketing content goes unused. Last year, the American Marketing...
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