3 Big Marketing Takeaways from InfluenceHR Las Vegas

Earlier this week, RO Innovation sponsored at the InfluenceHR event in Las Vegas. As head of the marketing department I went with my colleague, Lisa, to not only represent our company at our super fun booth, but also sharpen our pencils to become better at what we do...

Sales Enablement Infographic: Impact on Increasing Sales by 10%

Increasing sales. It’s perhaps one of the most important activities in any business. Regardless if your pipeline is gushing with closed deals, or it’s more like a small trickle, ensuring your company’s sales pipeline and sales strategies are...

What the Heck Does Sales Enablement Mean, Anyway?

Earlier this year Jim Ninivaggi, the Service Director of Sales Enablement Strategies at SiriusDecisions, wrote a blog post analyzing the term “sales enablement.” He noted, “Unlike established corporate functions like accounting, finance and marketing, sales enablement...
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