B2B Buyer Trust: They’d Rather Hear It From a Peer than You!

When you need to find someone to babysit your children, or watch your dog for the weekend, or remodel your kitchen, what do you do? Do you just Google it and click on the first ad you see? Of course not! You seek out a recommendation from a family member, friend,...

Stop Wasting Money on Content Marketing with Peer-to-Peer Selling

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker Content marketers should be so lucky. Experts say that as much as 60 – 70% of marketing content goes unused. Last year, the American Marketing...

3 Big Marketing Takeaways from InfluenceHR Las Vegas

Earlier this week, RO Innovation sponsored at the InfluenceHR event in Las Vegas. As head of the marketing department I went with my colleague, Lisa, to not only represent our company at our super fun booth, but also sharpen our pencils to become better at what we do...

Sales Enablement Infographic: Impact on Increasing Sales by 10%

Increasing sales. It’s perhaps one of the most important activities in any business. Regardless if your pipeline is gushing with closed deals, or it’s more like a small trickle, ensuring your company’s sales pipeline and sales strategies are...
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