Customer Reference Efficacy

Please re-read the title of this article.  No doubt, Customer Reference Efficacy is a mouthful and probably a Sales & Marketing metric you rarely think about, if ever. Yet if you were to ask sales leaders how important References are to sales cycles you would get...

2017 Customer Marketing Predictions [Slide Deck]

Holy cow! Is it really 2017 already?!? 2016 went by in a blink of an eye (or at least, that’s the way it felt for us). As we start the first few days of the new year we’re sharing some predictions on what 2017 will hold for customer marketers. Here are...

4 Ways to Shorten Your Sales Cycle

Long sales cycles are usually near the top of the list of woes B2B salespeople face. You start the quarter with an amazing prospect pipeline that has you primed to exceed your sales quota, but then the end of the quarter approaches and you have deals that aren’t...

3 Big Marketing Takeaways from InfluenceHR Las Vegas

Earlier this week, RO Innovation sponsored at the InfluenceHR event in Las Vegas. As head of the marketing department I went with my colleague, Lisa, to not only represent our company at our super fun booth, but also sharpen our pencils to become better at what we do...
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