How to define a customer reference

Quick! Can you can define a customer reference?   In simple terms, we define a customer reference as a positive story your customer tells about a successful delivery of products or services that can be shared. The goal of customer reference management is to...

3 Ways to Encourage Customers to Become References

How do I get customers to engage in reference activities? This is a question customer marketers frequently ask each other when seeking out tips, tricks and best practices. Unfortunately, there isn’t a simple answer to this question. What works best...

What I Learned About Sales Effectiveness from Sales Teams that Suck

How do I increase sales? This five-word question is one I have been asked my advice on a lot throughout my years as a sales executive. It’s a short question. But I don’t always have a short answer. In working with dozens of entrepreneurs and companies over my career,...

RO Innovation Partner Influitive Featured in News

RO Innovation is proud to partner with Influitive, the advocate marketing software that makes it easy for B2B marketers to recruit, mobilize and recognize their advocates. Mark Organ, Influitive CEO, was recently featured in an article in the Chicago Tribute, and we...
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