Asking for Customer Testimonials [Best Practices]

Customer quotes are a staple of customer evidence. But how do you go about getting customers to provide testimonial quotes or reviews for your product or service? Here are 10 tips to get started securing powerful customer quotes to accelerate your business. 1. Ask. It...

What is a Customer Reference?

In simple terms: A customer reference is a positive story your customer can share about a successful delivery of products or services, used to create demand and sell impact. The goal of customer reference management is to organize and amplify these stories to help...

3 Ways to Encourage Customers to Become References

How do I get customers to engage in reference activities? This is a question customer marketers frequently ask each other when seeking out tips, tricks and best practices. Unfortunately, there isn’t a simple answer to this question. What works best...

What I Learned About Sales Effectiveness from Sales Teams that Suck

How do I increase sales? This five-word question is one I have been asked my advice on a lot throughout my years as a sales executive. It’s a short question. But I don’t always have a short answer. In working with dozens of entrepreneurs and companies over my career,...
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