Quick Tip for Reference Managers: RO Innovation Notes

My own sales team has heard me talk about this feature WAY too much, but it is truly one of this reference manager’s favorite features of RO Reference Enablement: NOTES! RO’s Notes feature at both the Customer and the Contact level is one way that you can easily...

Asking for Customer Testimonials [Best Practices]

Customer quotes are a staple of customer evidence. But how do you go about getting customers to provide testimonial quotes or reviews for your product or service? Here are 10 tips to get started securing powerful customer quotes to accelerate your business. 1. Ask. It...

What is a Customer Reference?

In simple terms: A customer reference is a positive story your customer can share about a successful delivery of products or services, used to create demand and sell impact. The goal of customer reference management is to organize and amplify these stories to help...

3 Ways to Encourage Customers to Become References

How do I get customers to engage in reference activities? This is a question customer marketers frequently ask each other when seeking out tips, tricks and best practices. Unfortunately, there isn’t a simple answer to this question. What works best...
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