Cut costs, grow faster by building greater buyer trust

Ready, here it is…the line that’s said in every executive strategy meeting this time of year: “As we head into next year, we need to cut costs and grow faster.” While the statement is rife for snarky water cooler chat possibilities, it is not an oxymoron. It is what...

The Reference Management Elite: Ana Bauer, FICO

What really makes a customer reference manager shine How does an athletic woman from Spain with a background in law find not only a fit, but amazing success in the world of customer reference management? Well, we dug a little deeper to find out… Ana Bauer, the...

The Best Type of Marketing, Next to Advocacy (Of Course!)

As Marketers, we are always coming up with new and creative ways to position our organization, brand or products/services.  We continually tweak our value prop messages and push the boundaries of our corporate branding in attempts to grab buyers’ attention.  We play...

The Reference Management Elite: Sandi Montour, ShoreTel

Closing the Gaps Brings Big Results With over 15 years of customer engagement experience, advice and skills that have proven longevity and success in a reference management career, and a unique approach to what she does, Sandi Montour is one of the trail-blazers in...

Boring No More! Turn Customer Marketing Reports into Your Best Asset

Ask any VP-level or above in Marketing if they’ve read any thrilling reports lately, and you’re sure to be met with a look of distinguished confusion. The fact is, an overwhelming number of marketing metrics reports aren’t exactly page turners. Yawn. So how can you...

The Reference Management Elite: Liz Pedro, Five9

Self-described “Research Junkie” The Reference Manager to Know Liz Pedro is something of a celebrity in reference management circles. (Twitter: @mslizpedro) She’s built successful programs at five different companies and has been actively blogging and...
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