Good content marketers know they need to be tracking ROI. But it seems only the great content marketers know how to actually track ROI effectively.

I recently just returned from Content Marketing World 2016. It’s a four day conference held in Cleveland, Ohio (which I’m told is the content marketing capital…why else does anyone host a major business conference in Ohio?). The conference is jam-packed with amazing content, renowned speakers, tips, tricks, a good dose of humor, best practices and fuel for thought for nerdy content marketers like myself. One of the topics that resonated with me the most was the idea that more B2B marketing dollars are being put toward content marketing than at any point in history, yet as marketers, we’re doing a pretty poor job of proving the impact of all that content to upper level management

The following infographic covers some of the data points behind this apparent marketing conundrum and offers solutions for bettering the way we’re tracking content effectiveness and how we can better attribute ROI and impact of our produced content on new business. Enjoy!

Download a copy of this infographic.

Infographic: Connecting the Dots Between Content Marketing Spend and ROI

 

RO Innovation’s sales enablement platform presents the content marketing ROI solution in intuitive and easily reportable ways. Schedule a demo with the RO team today to see what it’s all about and determine if it’s a fit for your content marketing goals at your company.

Nichole Auston
Nichole Auston is the Director of Marketing at RO Innovation. With a background in digital marketing and nearly a decade of experience managing marketing programs for a variety of SaaS companies, she’s passionate about sharing insights, best practices and stories about sales enablement and customer reference management, and the people and technology that power it.
Top