Webinar:  Customer Insights Matter More Than Even in a Shaky Economy

Access the recent webinar where Jen Berkley of The Insight Advantage along with Jim Mooney, CEO of RO|Innovation, discuss the role of customer insights in retaining your customer base and growing your revenue in a tight economy. This webinar covers topics such as 

• How customer insights impact your business
• Strategies for gaining and utilizing customer insights in the B2B sales cycle
• Tools & techniques for managing good and bad customer feedback
• Real world ways to integrate this critical information into your business to increase revenue, develop best-in-class products, and gain the upper hand over your competition in sales cycles

Customer Insights Matter Most When the Chips Are Down
One of the first things to go when the budgets are cut are customer insight or advocacy programs – and along with them, customer reference programs almost always suffer. Truth be told – a bad or unstable economic time is possibly the BEST time to aggressively pursue your customers’ ideas and concerns.  Customer insights can help improve sales of existing products AND help shape future offerings to be more market-friendly. In addition, customer feedback can be the best form of “marketing” a company can leverage in their NEW sales cycles – capturing it on audio or video and sharing that with prospects is a huge opportunity.

Join two experts in the customer reference and customer insight field as they share how you can still prioritize customer feedback and testimonials, even with limited budgets. You’ll learn

• The common reasons companies dump such vital programs
• How you can show value to start/keep them no matter what the economic factors
• Why you should listen to customer first and FIGHT THE URGE to simply drop prices to make customers “happy”
• Simple steps to start measuring and capturing the right things
• Ways to MOBILIZE your customer advocates to help you win more business

This event features Jennifer Berkley of The Insight Advantage, an expert on customer insight programs and how to leverage your customer feedback across your organization. In addition, Jim Mooney, founder and CEO of RO|Innovation, brings his knowledge and expertise on leveraging customer feedback as part of your sales process and customer reference program.Combined, the two have decades of hands-on experience and can offer simple, practical advice on how you can use customer insights to improve your business and boost new sales.