Embracing Social Media in Customer Reference Strategies


White Paper: Social Media & Customer Reference Strategies

 

Social media and networking trends have exploded in the B2B marketplace over the last couple of years, and it has made many companies rethink their customer reference strategies. Social media tools provide so many other outlets to showcase your best assets--strong customer relationships and references, and can even help overcome the biggest challenges in your CRM program.

The possibilities for enhancing your customer reference programs by adding social media and networking tools to your overall strategy are endless, yet taking the plunge may feel like an overwhelming task. This white paper explores real-world examples of how social media inclusion in customer reference programs can help overcome the following challenges:

  • Providing compeling content to support sales and marketing
  • Overcoming the challenge of reference recruitment and retention
  • Establishing metrics around the impact of content creation and positioning to support organizational goals.

 

Please fill out the following form to download your copy of the social media white paper.

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I would say that if you're looking for an [application] that has much greater ability to scale and the ability to adopt for new prospects and customers and you want to work with a professional company, you've got a great solution in RO|Innovation...
- Craig Schlagbaum
VP Indirect Channel Sales, Level(3)
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