The team at RO|Innovation invites you to register for the first annual International Customer Reference Program Community event happening May 14-16, 2012 in Boston. The event will be a great opportunity to socialize and network with your fellow customer reference and marketing peers from around the globe, as well as share best practices and attend [...]
Why Salesforce.com Integration is a MUST for Customer Reference Platforms
Last month, I had the opportunity to sit down and chat with a number of our customers at a customer appreciation dinner about how they use customer reference technology in their daily customer reference program management. They shared some great examples with me and talked about some of their favorite features of the technology that [...]
Trend Alert: iPads at Tradeshows
A couple of weeks ago, I attended an industry conference with a few of my customers to do some face-to-face networking. As I walked around to different booths it was amazing to see the number of people using iPads, tablets, their smart phones and other technology devices to take notes, capture contact info, show videos [...]
New On-Demand Product Videos
RO|Innovation is proud to announce a new addition to our website! We have several new on-demand video overviews of many key features of RO|ReferenceView. The collection of 1 minute videos are designed to show select product features in-action to give viewers a better understanding of how they work, as well as better comprehend the value [...]
How to Combat the Shrinking Length & Size of B2B Sales Cycles
A few weeks ago, Marketing Sherpa posted a marketing research chart revealing changes in the average length of B2B sales cycles. The data shows that year-over-year, sales cycles are getting shorter. This goes hand-in-hand with their research that B2B deal sizes are also decreasing year over year. Average Length of B2B Sales Cycle Average B2B [...]
Save the Date: 2012 Summit on Customer Engagement
We will be making our annual trip to the Summit on Customer Engagement in San Mateo, CA later this month. On February 28th and 29th we will be joining many of our customers, fellow customer reference program experts, and customer engagement professionals for two jam-packed days of networking, best practices and education. While the agenda [...]
Got an iPad? We Have an App for That!
The days of wearing our thumbs away playing Snake on our Nokia 3310 are a thing of the past. That’s because many of us out now have slick new smart phones and tablet devices that deploy apps with a swipe of a finger. If you’re a marketing or sales business pro who has recently come [...]
Happy New Year
The team at RO|Innovation wishes you a Happy New Year! As we pour the champagne and welcome the New Year, we ponder what 2012 will hold. Although we have no crystal ball to consult, here are our top three predictions for the wonderful world of customer reference management in 2012. Increased Executive Support – As [...]
Happy Holidays from RO|Innovation
2011 was a great year – full of incredible events, personal and professional growth, and loads of fun. We got new customers big and small, launched a new mobile app, and grew stronger as a company. As we take a few days off to enjoy this special time of year with our families and friends, [...]
