There’s no doubt that customer relationship management (CRM) platforms, like Salesforce.com, are fantastic and comprehensive customer relationship management databases. Because of the versatility and power of these platforms, we’re seeing many companies trying to use their CRM for double duty as a customer reference management platform too. The problem with that strategy is CRM platforms [...]
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How Blackboard Simplified Customer Reference Request Workflows
When considering whether a customer reference management technology solution is the right choice for your business, sometimes it helps to hear about someone who has gone through the process before you. RO|Innovation offers you the story of our customer, Blackboard Inc., who made the switch from managing customer reference requests with an internal reference database [...]
CRM Idol: Congrats to the Final Four
For those of you who have been following some of our latest posts, RO|Innovation has been participating in the CRM Idol competition. After getting through the demo and being reviewed by some of the most influential people in CRM, we made the semi-finalists cut. After another second round interview and vote by the judges, points [...]
We are CRM Idol Semi-Finalists!
If you missed our announcement last month, RO|Innovation is participating in a new business competition called CRM Idol. Round 1 of CRM Idol is just ended, and the judges have made their semi-finalist choices. RO|Innovation is proud to announce that we have made the cut! We are one of 13 semi-finalists, and are one step [...]
RO|Innovation is Competing in CRM Idol
There are thousands of small companies in the CRM software world – all claim to be innovative, some are commercially viable, and a few are quite possibly the next big thing. But the problem is, there are thousands of us out there. So how do you get your company to rise to the top? Move [...]
Choosing the Right Technology for Your Customer Reference Program
When it comes to efficiently managing a customer reference program, often technology can help you do more with less effort. But how do you know what technology solution is right for your organization’s program? To help you decide, we have compiled some quick guidelines based on over a decade of experience of talking with customer [...]
Today’s Top Sales Enablement Challenges and How to Overcome Them
Sixty-five percent of sales reps can’t find content to send to prospects, 56% of companies have trouble measuring content effectiveness, 40% of companies have multiple sales portals. I found these IDC stats while researching the biggest challenges B2B organizations face today with sales enablement. The research brought to light some major issues sales and marketing [...]
The Key “Evolutions” of Sales Enablement Happening in 2011
Sales enablement is taking the worlds of sales and marketing by storm. And while it is important to know what the trends are for sales enablement in the marketplace, it is even more important to have a grasp on how they affect your business. Here is a short list of trends in sales enablement and [...]
