A couple of weeks ago, I attended an industry conference with a few of my customers to do some face-to-face networking. As I walked around to different booths it was amazing to see the number of people using iPads, tablets, their smart phones and other technology devices to take notes, capture contact info, show videos [...]
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Customer Testimonial Videos: The Top Dog of Lead Gen Content?
Leveraging customer references in a video format has many benefits. It can help prevent reference burnout, help you present exactly the message you want conveyed, can be deployed immediately, and is an entertaining medium for engagement with prospects. But have you ever thought about some of the other ways to leverage these assets in your [...]
Executive Focus is on the Customer
Ahh…September. The kids are back in school, the weather is FINALLY going to start cooling down, and there’s a much needed 3 day weekend just around the corner. It also means in the business world, we’re ramping up to head into Q4, a time in the business cycle characterized by year-end metrics and strategic planning [...]
Once Upon A Time…Creating Customers by Telling a Story
It’s a fact of life – everyone loves a good story. If that weren’t the case, film and publishing industries around the globe wouldn’t exist, and our children would stop asking for a bedtime story every night as we tuck them in. A good story has the power to inspire, motivate and involve its reader. [...]
We Were On a Break!
What do you do when references temporarily stop singing your praises? If your business depends on positive, credible feedback from third party customer references to “close the deal”, when a long-standing positive customer reference goes dark – or worse, becomes a toxic voice in the ear of a prospect – it can be devastating. Here [...]
Customer Reference Trends for 2011
There is no question that over the past decade the customer reference management space has matured steadily and gained momentum in many organizations across the U.S. I recently teamed up with my colleague, Joy Milkowski, to discuss and predict what we think are going to be the biggest customer reference trends for SMBs heading into [...]
