A couple of weeks ago, I attended an industry conference with a few of my customers to do some face-to-face networking. As I walked around to different booths it was amazing to see the number of people using iPads, tablets, their smart phones and other technology devices to take notes, capture contact info, show videos [...]
Archive | Video References RSS feed for this section
Customer Testimonial Videos: The Top Dog of Lead Gen Content?
Leveraging customer references in a video format has many benefits. It can help prevent reference burnout, help you present exactly the message you want conveyed, can be deployed immediately, and is an entertaining medium for engagement with prospects. But have you ever thought about some of the other ways to leverage these assets in your [...]
All Aboard…Getting on the Mobile Train
“We’ve got an app for that.” That famous tagline seems to be taking hold in a big way with business…because mobile apps are taking off! According to a recent report from mobile apps maker, Appconomy Inc., 82% of the world’s fifty largest companies have rolled out mobile applications…major proof that enterprises are getting mobile. Recent [...]
Once Upon A Time…Creating Customers by Telling a Story
It’s a fact of life – everyone loves a good story. If that weren’t the case, film and publishing industries around the globe wouldn’t exist, and our children would stop asking for a bedtime story every night as we tuck them in. A good story has the power to inspire, motivate and involve its reader. [...]
We Were On a Break!
What do you do when references temporarily stop singing your praises? If your business depends on positive, credible feedback from third party customer references to “close the deal”, when a long-standing positive customer reference goes dark – or worse, becomes a toxic voice in the ear of a prospect – it can be devastating. Here [...]
