The growing demand for sales enablement programs in organizations over the past decade has also created a demand for Sales Enablement Managers. It seems these days, companies are hiring right and left for this position. But with so many different interpretations of sales enablement, what does this role actually look like? A quick Google search [...]
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Sales or Marketing: Who Should Own Sales Enablement Efforts at Your Company?
“Who should own sales enablement efforts in your organization?” Earlier this month we started a discussion thread on this topic in the LinkedIn Sales Enablement Leader Exchange group. The response from our peers in the industry was overwhelming! While the discussion is still ongoing in this social networking group, we wanted to share some common [...]
Mapping Content Needs of Buyer Personas in Sales Enablement
In big-ticket B2B selling, sales cycles can be long and frequently require educating customers on the ROI and value of your solution at many levels of the organization and in various departments – sometimes all at once. To weave the complex web of customer engagement that is required to close most deals, it is often [...]
