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Social Media in Customer Reference Programs

March 6, 2012 • Categories: Customer Reference Management, Customer Reference Marketing, Customer Reference Program, Customer Reference Technology, Social Media, Trends • by

There has been a lot of buzz among the greater customer reference community lately about ways to incorporate social media and customer reference programs in a meaningful way – and for good reason! Social media represents a big opportunity to leverage customer advocates in a fresh way, but it is also an area many fear [...]

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Getting Validation When You’re a One Man Shop

April 27, 2011 • Categories: Customer Reference Management, Customer Reference Program, Customer Reference Software, Customer Reference Technology, Social Media • by

It’s not uncommon for customer reference programs to be managed by an army of one. Running a global reference program when you’re running it on your own (meaning you have no assistants to support you) is certainly no easy task. There are a lot of elements that go into managing a successful program – from [...]

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Overcoming the New Tech Buyer Paradox

March 25, 2011 • Categories: Customer References, Marketing Content, Sales Enablement, Sales Enablement Software, Sales Enablement Technology, Sales Tips, Social Media, Trends • by

Information Technology Services Marketing Association (ITSMA) recently conducted some industry research of business and technology decision makers involved in tech purchases across a variety of industries, and discovered what they call the “New Buyer Paradox.” And while it was focused on technology solutions, I think the findings are applicable to a range of B2B products [...]

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New Way to Find Customer References on LinkedIn

February 15, 2011 • Categories: Customer Reference Management, Customer Reference Marketing, Customer Reference Program, Customer References, Social Media, Trends • by

It is a best practice of a customer reference program to have a “nomination” process in place to identify and add customer advocates to your program. However, many companies struggle with their nomination programs because it takes organizational buy in and can be difficult to successfully ingrain in the company culture. Fortunately, there is an [...]

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