What’s the number one thing your organization is trying to do each year?
Unless your office has a pet unicorn or magic genie on the payroll that does it for you, your team is most likely trying to find new revenue sources, get more revenue from your core customers, and just flat out have higher revenue numbers than last year!!!
Each year you ask yourself, how am I going to do better than last year? The answer can be a simple one. Focus on your Total Value Of Your Customers. When you implement a structured approach and framework to manage your customer references, it can be the new idea you have been looking for. You and your organization worked really hard to drive customer advocacy. If you are able to organize those advocates and position their voice within your sales cycle, or more importantly, within the entire buyer’s journey, you have a great chance at increasing revenue for the year.
Sometimes the answers don’t have to be hard. Activate the Voice of Your Customers and good things happen. It’s really something that you can start doing today. Take a page out of the playbook of the industry leaders, and you might just be surprised at the results.
Take a look at this infographic (or download a copy of it):