Back in March, we asked you to save the date for the first annual International Customer Reference Program Community event happening next week. We hope many of you did and have already registered, as it will be an event those in the customer reference space will not want to miss!

The two day event will be a great opportunity to network with customer reference and marketing professionals from around the world, as well as share best practices and attend workshops on how to effectively use, build, measure and drive sales with Customer Reference Programs. Several of our customers, including Intel, VMWare, CA, and EMC, along with our very own CEO, Jim Mooney, have been selected to present on educational topics for the customer reference community.

Jim will be giving a 1 hour joint presentation with Mick Miralis of CA on May 15th discussing the growing trend and increasing power of mobile reference marketing in the B2B space through examples and statistics of real-world implementations. Mick will share insights on how mobile customer reference marketing tools helped his customer, IGT, empower a sales force working in non-traditional selling environments to drive additional opportunities for both companies alike. The presentation encompasses:

  • Current momentum of mobile customer reference marketing in today’s B2B environment
  • Real-life mobile reference success story
  • Recommendation on tools for implementing mobile in a customer reference program

For more details about the event, the agenda, and how to register, please visit the event page. We are very much looking forward to this exciting event, and hope we’ll see you on Monday!

Jim Mooney
Jim Mooney is the Founder & CEO of RO Innovation. His passion for helping salespeople excel in all aspects of B2B selling, especially where customer references are involved, was the reason he started the company. His desire for helping others succeed flows through in the expert thought leadership he provides the industry, his customers and his employees.
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