Marketing Resource Management


Marketing Resource Management Made Easier & More Effective with RO|Enablement

 
Think of us as your marketing HQ for all of your sales, marketing and customer reference collateral, and communications. It's marketing resource management simplified!

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How does it work as a marketing resource management solution? 
  • By having all of the materials in one place, your team will spend less time looking for the right materials. 
  • With the ability to rate marketing materials, you'll be able to zero in on the ones that are most effective at influencing prospects.
  • The email template feature ensures sales will be sending out personalized and professional emails each and every time. 
  • Customized "Spotlight" landing pages enable you to create a personalized dossier with assets selected specifically to address a prospect's interests.
  • The best part of all - you can receive tracking alerts sent straight to your inbox to know when/what a prospect viewed which helps you improve lead quality and increase conversions.

The result?

Your marketing team can focus on the assets that drive ROI and engage qualified leads. Your sales team spends more time selling and less time asking marketing where the latest collateral is located. Best of all, your prospects receive meaningful correspondence that keeps them engaged in the sales cycle and more likely to take the next step. Get marketing resource management software solutions from RO|Innovation.

Contact us today to learn more or give us a call at (303) 309-1180.

RO|Innovation's products are invaluable to Sterling Commerce...we can't even put a price tag on the value of a prospect hearing an existing customer discuss business challenges and how our solutions have made their company successful."
- Mary Beth Linn
Customer Reference Program Manager, Sterling Commerce
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