The Next Game-Changer for B2B Sales? P2P Selling

Peer-to-peer selling strategies leverage happy customers—and trust in peers—to drive revenue. By Ian Levine (Article posted on destinationCRM.com) Denver, March 2, 2017 – Who knew that Coca-Cola, perhaps the world’s most famous beverage, was originally invented...

Peer-to-Peer Selling is Key Differentiator for Winning Sales

by Ian Levine (Article posted on Sandhill.com) January 31, 2017 – The modern B2B buying journey has evolved. The internet empowers buyers with more access to information, most likely 50 to 80 percent of the way through their cycle before they engage a...

RO Innovation Launches New Product Suite

Game-Changing Outcomes Driven by Boulder Logic Acquisition, Customer Insights and New Peer-to-Peer Selling Movement DENVER, Feb. 1, 2017 – RO Innovation, the world’s leading provider of customer reference management solutions designed for sales enablement, launched a...

New Sales and Marketing Leadership Added to the RO Innovation Team

RO Innovation is making dedicated investments to reinforce its position as the market leader in Reference Management Denver, Colo., April 5, 2016 — RO Innovation, the leading customer reference management platform designed for sales enablement, announced that...
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