Is Your Business Customer Centric?

Two Best Practices for Saying Yes By Ian Levine (Article posted in Software Magazine) There’s a cultural shift happening with the way customers make purchase decisions. More than ever before, with social media, public review sites, and the Internet giving people...

RO Innovation Celebrates Reference Management Elite Program

New Customer Recognition Program Shining the Spotlight on Reference Management Leaders DENVER, Apr. 18, 2017 – RO Innovation, the world’s leading provider of customer reference management solutions designed for sales enablement, has launched a customer recognition...

Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales

By Ian Levine, Chief Sales Officer, RO Innovation (Posted on Salesandmarketing.com) April 14, 2017 – The modern B2B sales and marketing journey has evolved. The internet empowers buyers with more access to information, most likely 50 to 80 percent of the way...

Peer-to-Peer Selling and the Perspective it Brings to Sales

By Ian Levine (Article posted in Sales Initiative) March 6, 2017 – “We need to increase sales.” Sounds simple, right? But what is the best way to reach B2B buyers, with perspective and insight that will stimulate those important sales, especially in a business...

The Next Game-Changer for B2B Sales? P2P Selling

Peer-to-peer selling strategies leverage happy customers—and trust in peers—to drive revenue. By Ian Levine (Article posted on destinationCRM.com) Denver, March 2, 2017 – Who knew that Coca-Cola, perhaps the world’s most famous beverage, was originally invented...
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