We believe that is worth making a remark (…or 20) about!

The voice of RO’s customers break through a world of “noise,” full of common run-of-the-mill messages, by sharing their extraordinary messages, testimony, stories and thought leadership to a larger audience. It may be our brand’s tagline, but “Activating the Voice of Your Customer” is not something we just tell our customers to do. It is something that we practice day-in and day-out via our Customer Reference Program, newly launched as THE Customer Reference Program.


THE Reference Program

A way for us to shine a spotlight on our remarkable customers. By participating in the program, our customers have an opportunity to share stories of their success with RO solutions and put their positive advocacy into action through a variety of activities.

Possibilities for Your Participation

  • Peer-to-Peer calls
  • Case studies
  • Testimonial quotes
  • Speaking opportunities
  • Special recognition programs like “Reference Manager of the Month”
  • Access to special networking and executive audiences

Meet Lisa Hoesel

As the RO Innovation’s Director of Customer Conversation, Lisa is responsible for developing and implementing best practices of customer advocacy and sales enablement. She works closely with the sales and marketing teams to ensure RO engages our own customer advocates to present the most compelling evidence for why we are the best solution provider and consultant to have agreement with provider for customer reference management and sales enablement


Connect with Lisa

Empower Sales Team with Customer Reference

Blue Print

Build Your Customer Reference Program for Success

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VCE Case Study in Customer Reference Management

Case Study

How RO Innovation Helped VCE Drive $100 Million in Revenue


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Empower Sales Team with Customer Reference


5 Ways to Empower Your Sales Team & Drive More Revenue

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Reference Management Elite – Reference Manager of the Month

There is no “blueprint” for customer marketing success. As such, among the practitioners in this field there is an unspoken “club” of individuals that we, as peers, look to for guidance. They are the pioneers in their field. The best-of-the-best. The unspoken elite.

Get to know some of the Elite