Featured Event

Join RO Innovation for the most anticipated customer event of the year: the RO Elevate Customer Summit 2017 October 24-25 at the Doubletree by Hilton in San Jose.

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Your Success May Just Depend on Peer to Peer Selling

June 22, 2017 12-1pm MST

Today’s buyer is more skeptical than ever, and as a result doesn’t trust a traditional sales pitch. However, you have to build trust in order to better engage and drive buyer purchase decisions.

What is the best way to build trust? The research says it’s all about compelling customer stories. In fact, 53% of B2B buyers now rely heavily on peer recommendations before making a purchase decision, and 49% now rank “Peers and Colleagues” as a top choice impacting their decision making.

In this panel discussion, sales tech stack expert Nancy Nardin will interview B2B sales enablement experts Ian Levine and Tom Pisello to discuss the importance of building trust with customer success stories, and how you can leverage services and technology to build a better, more effective portfolio of success story content, and get it leveraged the right way in every customer conversation.

Sign up now to hear from this panel on leveraging customer success stories to build trust and drive buyer purchase decisions.

Peer-to-Peer Selling:  Leveraging the Voice of the Customer

July 12, 2017 1-2pm EST

Engaging buyers is getting harder. Sending more emails and spinning events may have worked the first 100 times, but not anymore. The modern B2B buying journey has evolved and has created some hard truths for sellers to accept. Buyers need input they trust to keep progressing through their buying cycle. That’s why the world’s leading companies are joining the Peer-to-Peer Selling movement.

What you will learn in this session:

  • The mega trends that position P2P Selling as the new success model in sales
  • What P2P Selling is

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Webinar: How to Insert Customer References in EVERY Stage of the Buyer’s Journey

July 18, 2017 1-2pm EST

Did you know…

  • 53% of buyers rely on peer recommendations before making a purchase (DemandBase)
  • 90% of top sales performers use references 100% of the time (Mainstay Partners)

Customer references, stories and referrals influence the buyer’s decision-making process through the entire customer lifecycle…not just at the beginning or end.

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Sirius Decisions Technology Exchange

Nov 1-3 | Austin TX

Everywhere you look, there’s a new list of “must-have” technologies. At TechX 2017 we show you which tools will deliver the results your business actually needs.

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