Customer Advocacy: The Definition

Customer Advocacy: The Definition

SiriusDecisions defines customer advocacy as the combination of activities (e.g. case studies, sales references, videos, social media, community posts, events, user groups, analyst and investor relations, media/PR support) that help customers share their experiences... read more
Customer Advocacy: Top 3 Barriers to Advocate Marketing

Customer Advocacy: Top 3 Barriers to Advocate Marketing

The barrier to effective advocate marketing mentioned by survey participants was a lack of customer availability or interest (see Figure 3). However, best practices from IDC’s interviews with active advocate marketing practitioners revealed that this barrier can... read more
Customer Reference: IT Vendors

Customer Reference: IT Vendors

Only 10% of B2B IT vendors had established customer advocacy programs in 2016—despite it being named one of the top 5 most important competencies for marketing success, according to research from IDC. In a year, that’s drastically changed. IDC’s 2017 Loyalty Marketing... read more

Search by Category

Recent Posts

Stay Connected





Top