Customer Advocacy: The Definition

Customer Advocacy: The Definition

SiriusDecisions defines customer advocacy as the combination of activities (e.g. case studies, sales references, videos, social media, community posts, events, user groups, analyst and investor relations, media/PR support) that help customers share their experiences... read more
Customer Advocacy: Top 3 Barriers to Advocate Marketing

Customer Advocacy: Top 3 Barriers to Advocate Marketing

The barrier to effective advocate marketing mentioned by survey participants was a lack of customer availability or interest (see Figure 3). However, best practices from IDC’s interviews with active advocate marketing practitioners revealed that this barrier can... read more

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