Below is our library of archived webinars you can access on-demand for free. Please check back for topic additions and new events on a regular basis.

5 Success Metrics for Customer Reference Programs

Looking for ways to prove the ROI of your customer reference program? Maybe you’re looking to track the impact of your reference program on closed business or increase program budget. Regardless, proving program investment to the C-Suite often comes down to showing measurable, quantitative, trackable results.

Join Dan Montoya, VP of Professional Services at RO|Innovation, for a 45 minute webinar on “5 Key Metrics for Measuring the Success of Your Customer Reference Program.” During this webinar you will learn:

  • Industry best practices for measuring customer reference programs
  • How to develop a model for measuring your program’s impact
  • Discussion and Q&A with industry experts on your metrics questions

This webinar will help accelerate your understanding of customer reference program success metrics, whether you have yet to start measuring or you are a ROI pro.

Customer Insights: More Important Than Ever in a Shaky Economy

One of the first things to go when the budgets are cut are customer insight or advocacy programs – and along with them, customer reference programs almost always suffer. Truth be told – a bad or unstable economic time is possibly the BEST time to aggressively pursue your customers’ ideas and concerns.