Webinar

How to Benchmark & Improve Your Customer Reference Program

The practice of customer advocacy is constantly evolving; knowing what dials you need to turn in your customer reference program to keep up can be challenging. Watch this webinar to learn:

  • How to benchmark and assess your current customer reference program against best practices
  • The importance and value of knowing the maturity level of your program
  • Actual benchmark results and experiences from an actual customer reference manager
  • Advice for taking your program to the next level

Watch Now

Webinar

How to Insert Customer References in EVERY Stage of the Buyer’s Journey

Did you know…

  • 53% of buyers rely on peer recommendations before making a purchase (DemandBase)
  • 90% of top sales performers use references 100% of the time (Mainstay Partners)

Customer references, stories and referrals influence the buyer’s decision-making process through the entire customer lifecycle…not just at the beginning or end. 

The internet has made it easier for marketers to engage with customers at various stages of their journey. That’s one of the reasons 76% of marketers plan to produce more content this year. Despite that increase, 65% of marketers are still challenged when it comes to understanding which types of content are effective and which types aren’t.

Watch Now

Webinar

Customer Advocacy:  The B2B Secret Sauce

Did you know that 80% of B2B buying decisions are based on direct or indirect customer experience?

This webinar featuring research presented by SiriusDecisions on the best practices for moving buyers further along their journey using customer advocacy. You will learn the keys to activating customer advocates and get the scoop on:

  • How and where to deploy customer advocates in your marketing mix
  • The best ways to cultivate and activate customer advocates
  • Insights on what’s working now in B2B
  • How to make strategic use of customer advocacy across the buyer’s journey and customer lifecycle

Watch Now

Webinar

P2P: The next big thing in B2B

A couple of major macro trends are shaping the modern B2B buying process, and changing buyer and seller behavior. We are seeing the evolution of Peer-to-Peer (P2P) Selling. If your company leverages customer advocacy, customer referrals or customer references, you have joined this movement and are actively shaping the future of B2B sales and marketing best practices. Get the information, knowledge and resources to optimize your strategic P2P selling efforts this year.

  • What P2P Selling is, and why it matters more than ever in 2017
  • 5 new ideas to position your customer reference program with you boss and other key influencers
  • New ideas from your reference management peers and the top initiatives they’re focusing on this year
Webinar

What Is Sales Enablement, Anyway?

“Sales Enablement” is the newest buzz phrase in the marketing, customer advocacy and sales network world, but what does it really mean in terms of your organizational culture, solutions and processes? View the recording of this educational webinar, hosted by The Sales Association, to learn:

  • What the experts and your peers say Sales Enablement is
  • New sales enablement benchmarking statistics
  • Insights, stories and implementation examples from the Misys global sales enablement program and other RO Innovation customers

Watch Now

Webinar

Blueprint for Customer Reference Program Success

Whether you’re just launching a program, or are experienced and are just looking to review best practices and get tips for continued success, we invite you to view the archived recording of the Worldwide Customer Marketing Networking Group’s first quarterly call of 2015 for a discussion of:

  • Detailed 30-60-90 day plan for starting a reference program
  • Best practices for established reference programs
  • Summary of the Summit on Customer Engagement

Watch Now

Webinar

5 Success Metrics for Customer Reference Programs

Proving the effectiveness and ROI of a customer reference program investment to the C-Suite often comes down to showing measurable, quantitative, trackable results. Watch this recorded webinar hosted by Dan Montoya, RO Innovation’s VP of Professional Services to learn:

  • Industry best practices for measuring customer reference programs
  • How to develop a model for measuring your program’s impact
  • Discussion and Q&A with industry experts on your metrics questions

This webinar will help accelerate your understanding of customer reference program success metrics, whether you have yet to start measuring or you are a ROI pro.

Watch Now

Webinar

Valuable Message Development & Delivery in the Context of Sales Enablement

View this archived recording covering best practices for building a collaborative sales enablement content strategy and discuss how new innovative technology platforms can support this process. Get expert insights and best practices from Forrester Research, VMware, Intel and RO Innovation designed specifically for Sales and Marketing professionals.The webinar covers:

  • Reviewing the content you have already created to choose what to keep or update
  • Planning the development of new content that maps to the customer model and problem-solving process
  • Managing and delivering content in a way that sellers can readily apply at the right time with the right audience
  • Tools and strategies for leveraging the voice of the customer to influence buyers in the sales process

Watch Now

Top