Archive: Advocating References in the Buyer’s Journey
July 18, 2017
Customer references, stories and referrals influence the buyer’s decision-making process through the entire customer lifecycle…not just at the beginning or end.
The internet has made it easier for marketers to engage with customers at various stages of their journey. That’s one of the reasons 76% of marketers plan to produce more content this year. Despite that increase, 65% of marketers are still challenged when it comes to understanding which types of content are effective and which types aren’t.
We have mapped examples of how the customer’s voice can be incorporated into every stage of the standard buyer’s journey. Hear the examples and stories directly from your peers on how they’re doing it. Use their strategies and tricks, and you could be seeing an uptick in your program’s success as early as next week! Also get a quick update on some new product features you can take advantage of in your RO platform.