Archived Webinar Recording

How to Benchmark & Improve Your Customer Advocacy Program

Download the presentation deck

Date Recorded:

September 28, 2017

Featured Speakers:

  • Marie Ross and Kristen Hofstede, Founders Next Level Customer Marketing
  • Mary Ketter, Global Reference Manager, JDA Software, RO Innovation Customer

Webinar Overview

The practice of customer advocacy is constantly evolving; knowing what dials you need to turn in your customer reference program to keep up can be challenging. Watch this webinar to learn:

  • How to benchmark and assess your current customer reference program against best practices
  • The importance and value of knowing the maturity level of your program
  • Actual benchmark results and experiences from an actual customer reference manager
  • Advice for taking your program to the next level
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