Archived Webinar Recording

Valuable Message Development & Delivery in the Context of Sales Enablement

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Date Recorded:

August 19, 2014

Featured Speakers:

  • Peter O’Neill, Forrester Research, Inc.
  • Cynthia Hester, VMware
  • Rhett Livengood, Intel Corporation
  • Jim Mooney, RO Innovation

This Webinar Covers:

  • How to review & plan content that maps to the buyer’s journey
  • Real world stories from VMware and Intel Corporation on how they impact buyers and support sales & marketing programs by leveraging Voice of the Customer content
  • Technology tools to manage and deliver content in a way that sellers can readily apply at the right time with the right audience