eBook

Is Marketing the New Sales Department?

This resource is designed to help B2B sales, marketing and customer reference managers work together to create a thriving sales enablement program.   With a sales enablement technology system that tracks which assets are being viewed and which are working to close deals, your company is empowered to seamlessly turn prospects into customers. Download this Ebook to learn:

  • The value of sales enablement and how to sidestep content roadblocks.
  • How sales enablement technology helps both marketing and sales find success.

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eBook

Measuring & Reporting Your Customer Reference Program

Download this free best practices guide on assessing the effectiveness of your reference program and learn valuable ways to promote the value your program brings to the organization. You know your program is a necessary asset to the company, let this eBook serve as your guide for proving it to everyone else. This eBook is perfect for anyone needing to:

  • Calculate the ROI of your customer reference program
  • Increase executive support, grow your program budget, and elevate your program’s visibility at the decision-making table
  • Discover best practices for measuring and reporting elements of your reference program

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eBook

Starting a Customer Reference Program from Scratch

Download the ultimate guide to kick-starting a customer reference program! Covering all phases, from securing program approval to launching the program and measuring success, this valuable eBook provides best practices and tips directly from your peers to get you up and running fast.This eBook is a perfect resource for anyone who is:

  • Just starting a formal customer reference program and isn’t sure where to begin
  • Has a mature program, but just needs a “gut check” that you’ve checked all the best practices boxes and haven’t missed anything
  • Trying to get program buy-in from sales, marketing or a new executive

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Guide

30-60-90 Day Plan for Starting a Reference Program

Whether you’re starting a program from scratch and aren’t sure where to begin, or just need to do some minor tweaking, these robust and interactive planning guides are a must-have! Download the:

  • 30 Day “Introductory Tasks” Guide
  • 60 Day “Discovery Phase” Guide
  • 90 Day “Tactics & Strategy” Guide
  • Plus a Bonus “Launch & Execution” Guide

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eBook

5 Ways to Empower Sales Teams & Drive Revenue

Sales performance is the driving force of every company – producing leads, converting them and actually bringing revenue through the door. Year after year, sales representatives work hard to increase their numbers. However, over the past couple years, there have been significant drops in both the percentage of salespeople making quota and overall company revenue attainment. What happened? Or maybe more accurately, what didn’t happen? And how can sales teams actually see improvement moving forward? Download RO’s newest eBook to learn:

  • 25+ key statistics on modern barriers to B2B sales success
  • 2 things that will get you higher win rates, shorter sales cycles, and more leads
  • 5 secrets to quickly increasing your sales today

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Marketing Automation, Sales Enablement, or Both?

Today, buyers are more empowered than at any point in history, and are engaging sales people later in the buying cycle than ever before. To meet customer expectations and close sales, the ability to get sales reps the right information and intelligence, at the right time, in the right format, so they can meet customer expectations is more important than ever.

This white paper discusses the differences between marketing automation and sales enablement platforms, and offers guidelines to help you determine which technology (or both) is the best fit for your organization.

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Mapping Content to Prospect Buying Cycles with Sales Enablement

Successful sales enablement is about delivering the right content to the right buyer at the right time. However, the content your sending must match what they are looking for, otherwise you are just “blowing smoke.”

Mapping content to prospect buying cycles is an effective way to impact prospects during the sales cycle while driving tangible ROI to the business. This white paper walks you through the steps of content mapping, gives suggestions of what content to offer prospects at what stage in the cycle, and gives examples of how RO|Enablement can be used to optimize the process.

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Using References Early and Often: The Untold Secret to Success

Buyers in today’s B2B marketplace have more options to choose from than ever before, making it essential to establish professionalism, credibility and trust early in sales relationships. The paradigm is shifting and customer references are being incorporated earlier in prospect’s buy cycles to move them further along the funnel faster. Learn about the untold secret to improving sales, using references earlier in the sales cycle, and providing a much more effective “engagement” model.

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