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Sales and marketing alignment is a major problem plaguing many companies today. Find out why the secret to solving the problem centers around a strategy of understanding of your customer and the ways sales enablement technology can help your organization on the road to successful alignment.

Nobody likes a pushy sales person. But being pushy isn't all bad if you're NOT in sales. We're talking about marketing departments. Find out why being a little pushy about marketing collateral and sales assets is not only okay - it's a requirement if you desire any success in your program!

Stay up to date with the latest trends happening in the sales enablement space, and more importantly learn how they affect your business. This is our list of 10 sales enablement trends we are seeing in 2011, and the ways to leverage them in your business.

The definition of "sales enablement" is widely and hotly debated. We've cut through the buzz to offer you a bounded definition of sales enablement and dissect the parts that make up the whole of sales enablement to give you a better understanding of what everyone's talking about.