Benefits

RO|Enablement Benefits


All of the sales sheets and marketing materials in the world might not convince you that a sales enablement platform really makes sense for your company so we’ll let the numbers do the talking. See how our sales force automation software delivers.

  • “Recent studies suggest that as much as 80% of materials created by marketing staffs for the use of salespeople go unused…”(Entrepreneur Magazine)
  • “As much as 40% of a typical sales rep’s time can be spent creating presentations, customizing messaging, and getting ready to engage the customer.”(CMO Council)
  • “Only 10 - 20% of salespeople are creating the ‘best’ message for their prospects.”(American Marketing Association)

The stats paint a compelling picture of the inefficiencies in the classic sales and marketing relationship.  Marketing is spending time producing collateral and sales is using just a fraction of the available resources.  Even worse, sales reps may be spending 40% of their time creating communications for their prospects as opposed to actually selling!
BENEFITS MARKETING - Organize - Utilize a central repository for organizing all marketing assets and ensuring timely delivery to sales Identify - Tag collateral and marketing assets for easy searchability to help sales get the materials they need now Send - Distribute marketing collateral and spread your message rather than letting assets go unused Track - Increase your awareness and insight into what assets are being leveraged by the sales team Rate - Understand the usefulness and impact of various assets and their effectiveness at each point in the buying decision Measure - Find out what prospects really think about the helpfulness and impact of your collateral SALES - Organize - Streamline the sales process by quickly and easily locating high-impact sales and marketing materials Identify - Quickly find the most relevant and effective marketing assets, specific to the prospect and stage in the sales cycle Send - Engage prospects with a more professional, cohesive template with traceable embedded collateral Track - Gain powerful usage data on the prospects’ interaction with the material for focused follow-up Rate - Rate the sales tools to help marketing deliver collateral that fits your goals and addresses your prospects’ needs Measure - See what your prospects viewed to find out what collateral really helps close more business

We’re looking forward to discussing your business needs and how RO|Enablement can take your efforts to the next level.  Please contact us today or call (303) 309-1180.

RO|Innovation's products are invaluable to Sterling Commerce...we can't even put a price tag on the value of a prospect hearing an existing customer discuss business challenges and how our solutions have made their company successful."
- Mary Beth Linn
Customer Reference Program Manager, Sterling Commerce
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