RO|Enablement Dashboards are great for sales AND marketing. For sales, dashboards are the quick and easy way to FIND and select the right marketing assets for the right selling situation. For marketing, dashboards provide a wealth of information on the usage of your marketing collateral, how each type of marketing asset ties to closed business, and provides a gauge to the overall health of your marketing program. Visual dashboards enable your teams to…

• Quickly see what marketing assets are available by sales stage, by product, by keyword and more
• Easily determine what marketing assets are being used and WHEN during the buy cycle
• Assess your current and future content development strategies
• Measure the contribution and utilization of your sales and marketing materials to closed deals
• Gain a better understanding of the overall health and status of your marketing program

Easily find the RIGHT marketing assets for the RIGHT stage in the buy cycle WHEN your sales team needs them. With the “Assets” feature set, you get numerous benefits including…

• Centralized location to store, tag and organize all marketing assets
• Easily find the right marketing tool for the right stage in the sales cycle
• Access your marketing assets from anywhere, anytime with web-based platform
• View recommended marketing assets to see what is driving success for others
• Get direct feedback from prospects and your internal team on the effectiveness of marketing assets

Present information to prospects in a unique and engaging way through tailored microsites. Better yet, TRACK and MEASURE exactly what your prospects viewed! With RO|Enablement, sales can cut the time they spend on admin tasks by up to 40%!

• Spend more time engaging prospects and closing deals with intuitive pre-built templates
• Easily find the right marketing materials and assemble them quickly to share a tailored communication for a prospect
• Track WHAT a prospect viewed and WHEN it happened for smarter follow up
• View recommended spotlights that drive results for others
• Map marketing assets to closed deals to demonstrate marketing ROI

Forget Outlook emails with multiple attachments! Quickly send prospects email invitations (pre-written by marketing) to view your marketing materials in a personalized Spotlight.

• Spend less time crafting email messaging with pre-built templates
• Personalize with prospect name and message from you
• Receive alerts when your prospect view your Spotlights and see what they viewed
• Send invitations through social media applications as well as through email

Outstanding reference testimonials from your customer advocates are one of the best ways to provide invaluable third party validation to your prospects. Send more targeted messaging from your customer advocates to potential prospects with highly scalable and flexible audio and video testimonials with Reference On-Demand.

• Use video and audio interviews at any stage of the sales cycle to generate interest, validate solutions, fulfill RFP response requirements and more
• Break interviews into specific topics which can be tracked to determine prospect interest
• Send secure, private invitations to these interviews
• Send the right testimonials that align with what your prospects need to hear
• Gather prospect ratings of reference interviews to know what works

Give sales the power to engage at the right time with prospects without leaving the CRM they already use on a daily basis.

• RO|Enablement integrates with your CRM, including SalesForce.com.
• Find marketing assets, send spotlights and invitations directly from tabs within CRM
• Track utilization of materials to specific sales campaigns
• Nominate customers for your customer reference program directly from Salesforce

Sales teams are more on-the-go than ever before. Give your sales force access to the tools and technology they need to close deals, no matter where they are with the brand new RO|Enablement mobile app.

• Share marketing materials, even when there is no internet connection
• Get access to marketing and sales assets to send on-the-go
• Compatible with your iPad or iPhone4
• Smart browsing that senses your browser and serves content accordingly